How to Increase your Page Rank

Increase your page rank.

A lot of people, including a great deal of business people and website owners are always happy to look for the quickest and most effective ways to “elevate” their page rank position in the search engines. This is a necessary, and important part of Internet marketing, and it will enable you to provide the opportunity for large numbers of people easily find, and therefore be able to see your website, and therefore the products or services which you provide.
To explain to anyone who may not know about page ranking, it is a figure calculated by the search engines, who use their own secret algorithms. This in turn will give a number, which will ultimately decide at what level a page is placed in any given search engine result for any particular search, or query.
However you may be pleased to know that when it comes to gaining a higher ranking in search engine results, the actual page rank level is not the predetermining factor in having your page assigned a better page rank. There are a number alternative methods of checking up on the page rank of the website, or page in question.
How to check your page rank
One way of doing this would be by using a browser that allows the ranking of any page to be seen whilst surfing on the particular site in question. Whilst not necessarily 100% accurate, this will give a good indication of page rank. Discrepancies may occur, simply because the data (Page rank) being displayed is in fact the data which was collected the last time that particular page / site was checked by the search engines. This discrepancy may be anything from a few hours, to a few days, or even weeks possibly, depending on how often the page / site is updated, and how popular the site is to start with. As you can see, there are currently no links to this site.

No sites linking. 7th May 2011.
Another method of checking on page rank would be to use a “rank checking site” such as alexa ( and type in the url of the site to be checked. As with the first method, there is a “time lag” discrepancy. In spite of these, discrepancies, the displayed page rank of any given web page is probably the most accurate indicator that we can hope for given the nature of the internet. It is not a static entity, but is changing, and growing by the minute. Therefore page rank could be looked upon as a snapshot of the page’s popularity at a given moment.
Page rank is always slightly off.

So if we ignore this discrepancy, and accept the given page rank as is, what does it actually mean? Page rank can be thought of as a measure of the particular page’s popularity. How the search engines arrive at the ranking is not fully understood, but is generally thought to be a combination of several factors. The relevance of the page to the search query i.e. does the page contain “keywords” relating to the search term? Is the content contained on the page unique? Is the site / page updated regularly? Does the page have links to related content? – either within the same site, or through links to external pages. Are the linked external pages within the same niche? What is the standing / rank of the linking pages?
The factors above are some of the things that search engines factor in when deciding page rank, and there are certainly others that only the search engines know about- and they are not telling.
So to improve your page ranking, you need to provide fresh, unique content on a regular basis. Your content needs to be relevant to the topic being search query put into the search engine. You then need to build links to your article, from a variety of sources, and pointing back to the content on your page. Some methods of achieving this result would include posting on blogs / forums, links from other sites that you run, article marketing with a link in the author resource box pointing back to your page, and posting on social media sites with link back to your page will all raise the profile, and popularity of your page, and thus should increase page rank, site visitors, page views, and ultimately your earnings.


Athena Tria


What Makes an Exceptional Social Media Manager?

As more and more companies entrust us with their content marketing and social media efforts, I’ve been giving a lot of thought to the types of people Right Source Marketing is going to need to hire in the near and long-term future. While certain positions are up for debate, there is no escaping the fact that we’re going to need more folks who can manage the social media aspects of a content marketing engagement. (If you’re wondering why I include social media as a piece of content marketing, read this before continuing.)

I’ve seen enough well-managed and poorly-managed social media efforts (and blog posts about them) to be able to narrow this down into the must-haves, nice-to-haves, and bonus points that I find particularly valuable.

The Must Haves

You are a marketer first, social media marketer second.
Social media marketing is just another marketing tactic in a pool of lots of marketing tactics. If you don’t understand how social media works with content marketing, SEO or email marketing, you’re simply not as qualified as the next candidate who does.

You are a very good writer.
Some argue that writing has become less important in a world of scanners, skimmers and tweeters. On the contrary, writing is more important than ever.

You understand that content drives social media marketing.
Social media conversations can be very fruitful, but conversations plus engaging content is the formula that takes your social media efforts to the next level.

You embrace the “social” aspect of social media marketing.
You have to like reaching out to people and engaging in conversations, albeit conversations that are a bit different than the ones you might have in your living room. I don’t care if you know how to use every Twitter application in the universe; if you don’t start with a passion for learning about people, you’ll eventually grow tired of this position.

You know or want to learn the ins and outs of social media properties.
You have to possess a natural curiosity and penchant for exploring the nooks and crannies that others simply don’t pay attention to, because with social media, you never know where your audience is lurking.

The Nice-to-Haves

You move quickly but with a defined purpose.
Social media is a fast-moving game, but fast cannot turn into sloppy.

You are a real self-starter.
I hear the phrase “self-starter” at least once a day, and I only know a handful of true self-starters. If you are one of the real ones, you may have a place in social media marketing. In any industry or category that is still being defined, self-starters can secure an immediate advantage.

You are not a diva (or the male equivalent).
Social media marketing is a team sport. Everyone has an ego, but if you want to play this role you’d better find a way to suppress it.

You think strategically.
If you are able to articulate how social media fits into a broader marketing strategy and how it contributes to even broader corporate goals, you are golden.

Bonus Points

You never call yourself a social media maven or guru.
Most social media mavens or gurus could never actually manage a social media campaign; they just play the super hero role in meetings.

You come with a social media audience.
If you’re joining an organization and already have a social media following, you have a head start. That alone should not get you the job though.

For those of you who consider yourselves exceptional social media managers, what is missing from this list? For those of you who have hired social media managers, what separates the good candidates from the poor ones?

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